比亚迪高端化与路上充满挑战和机遇

申万宏源
Aug 06, 2025

《消费正在多样化,品牌和产品是走出内卷的重要砝码》中有“保留旧信任+响应新张力+迁移+叙事+产品兑现”这一判断品牌迁移/扩张成败的公式。报告中提到:品牌竞争的核心是用户心智里的优先级,而非单纯依赖流量和促销-流量是短期过客,促销若成习惯会导致品牌心智降级。导致品牌心智从“品牌价值”-“产品属性”-“价格比较”-“等待更低价”,让高端品牌因频繁促销陷入“比价区”。比亚迪 产品是长板,旧信任也不缺,...

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