安踏集团:领跑体育用品产业全链 AI 革命

IT之家
Aug 05

科技赋能之下,体育用品产业的智慧跃迁当人工智能技术穿透设计、生产、零售的全链条,传统运动品牌的增长逻辑正在被重新书写,一个看似平常的消费场景,实则是体育用品产业智能化转型的微观缩影。2024 年,安踏集团交出了一份亮眼成绩单:全年营收 708 亿元人民币,同比增长 13.6%,旗下品牌门店总数超过一万家。在这份成绩单背后,一场由 AI 驱动的深度变革正在发生。安踏集团推出的“AI 365" 战略,...

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