智通财经APP获悉，周一，腾讯音乐(TME.US)涨逾3%，报21.31美元。东方证券近日发布研报指出，音乐行业有望通过版权拓展实现流量与付费双增长。报告认为，腾讯音乐和网易云音乐通过版权补充和用户运营，能够稳定并提升流量及付费率。腾讯音乐通过收购韩国SM及拟收购喜马拉雅，将有望引入Kpop和长音频用户；网易云则凭借独立音乐人孵化和Kpop版权保持流量稳定。此外，付费墙比例提升及SVIP权益拓展推动ARPPU增长。
智通财经APP获悉，周一，腾讯音乐(TME.US)涨逾3%，报21.31美元。东方证券近日发布研报指出，音乐行业有望通过版权拓展实现流量与付费双增长。报告认为，腾讯音乐和网易云音乐通过版权补充和用户运营，能够稳定并提升流量及付费率。腾讯音乐通过收购韩国SM及拟收购喜马拉雅，将有望引入Kpop和长音频用户；网易云则凭借独立音乐人孵化和Kpop版权保持流量稳定。此外，付费墙比例提升及SVIP权益拓展推动ARPPU增长。
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