白酒调整期,“大佬”要跨界:吴向东推新品“杀入”啤酒领域

南方都市报
Aug 05

在白酒处于深度调整期的时候,“酒业大佬”将横向进行试水。日前,上市公司珍酒李渡和华致酒行实际控制人、董事长吴向东在其个人视频号上宣布,将在8月8日推出一款新的啤酒产品。南都湾财社-酒水新消费指数课题组记者了解到,这款啤酒被吴向东定义为“超级啤酒”,同时他还表示要把新的一种“悦人悦己生活方式带给大家”。吴向东在其个人视频号称要推出一款新的超级啤酒。(截图来源:视频号)据了解,吴向东此次推出的“超级...

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