千味央厨:加大线上推广 有望参与京东餐饮即时零售

东方证券股份有...
Aug 05

积极进行C 端拓展,加大线上推广。目前公司C 端业务主要通过电商平台与KA 商超的自有品牌定制渠道开展。电商实质上是餐饮零售化的转化,公司主要围绕适合于家庭便捷加工、1-3 人食用的规格,聚焦于营养健康早餐和年节产品的开发,通过线上销售渠道,拓展 C 端业务,同时提升品牌认知;在KA 自有品牌定制渠道上,公司从选购商品变为定制产品、联合研发,积极发挥公司多年积累的大客户服务经验、强大的研发能力、...

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