Coinbase is working on full integration of every token built on Base, its in-house Ethereum Layer 2 (L2).

The move by the publicly traded crypto exchange, known for regulatory compliance and retail accessibility, could be a game-changing shift.

Coinbase Flips the Switch with Every Base Token

Amidst Coinbase’s plans to reshape its product model, the exchange enables direct trading for every token on the Base ecosystem. This includes meme coins running on Base, utility tokens, and early-stage community assets.

The move could radically lower the barrier to liquidity for thousands of on-chain projects, with deep implications for the next retail wave.

That means no listing is necessary; it is just discoverability and liquidity. And it appears Coinbase is ready to flip the switch.

According to Base creator Jesse Pollak, even the Zora token will be available for trading on the Coinbase exchange.

Meanwhile, Base builder Cryptic Poet on X (Twitter) noted that the move would make every Base token, meme, and utility searchable and tradable on Coinbase. This would expose them to an expansive user base, reaching over 100 million accounts.

“You don’t need a listing anymore. You just need attention,” wrote the builder.

This democratized path to visibility mirrors features already available on platforms like Binance’s Megadrop or Bitget’s PoolX, where retail access precedes formal listings.

However, Coinbase’s scale and brand trust could inject real volume into micro-cap tokens, especially as meme culture dominates early on-chain adoption.

Meme Coin Gold Rush or Master Plan for the ‘Everything Exchange’?

The move aligns with Coinbase’s broader push toward becoming an Everything Exchange. That strategy includes experimental offerings like tokenized stocks and Bitcoin buys via traditional finance (TradFi) rails, an effort to dissolve boundaries between TradFi and DeFi, and between centralized and on-chain economies.

Notwithstanding, the Base token integration goes even deeper. Coinbase, through Base, is now tapping directly into grassroots token culture, where attention, memes, and community signal outweigh fundamentals, at least initially.

This raises real questions:

• Is Coinbase opening the door to unprecedented user exposure to volatile micro-assets?
• Could this signal the on-chainification of all token discovery and trading, sidestepping legacy exchange gatekeeping entirely?

While critics may argue it is a risk-heavy pivot, others see it as Coinbase’s next logical step—an arms race response to Pump.fun launchpad, meme coin creators, and Solana-style on-chain virality.

Instead of watching volume bleed to other chains, Coinbase wants to keep Base tokens inside its walled garden.