新能源市场正在迅速扁平化。一个不得不面对的事实是,如今的电动汽车,已经是只有豪华的产品,没有豪华的品牌了。而认知不到这一点的企业,将会逐渐丧失市场主导权。如果你认识不到,市场会教你认识到。电动汽车的品牌扁平化或许从一开始就注定了。因为这条路不过是他们的先驱特斯拉举世皆知的阳谋。“做豪车,赚到钱,再做高端车,赚更多钱,再做平价车,赚更多更多钱。”特斯拉自己规划的这一条路线,本就是一条品牌降级的路线。...
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