港股异动 | 巨星传奇(06683)再涨超5% 携手久事文传在周杰伦演唱会上海站推出系列合作项目

智通财经
Aug 06

智通财经APP获悉,巨星传奇(06683)再涨超5%,截至发稿,涨3.1%,报13.99港元,成交额1.38亿港元。

消息面上,巨星传奇公布,其全资附属上海星创智权文化创意近日与久事文传订立合作协议,双方将于9至10月在上海旅游节全面展开IP及文旅联乘合作,包括共同于同期举行的周杰伦演唱会上海站推出“寻找周同学上海站”项目。双方将在上海六个地标性地点摆放周同学巨型肖像,并设立多处周同学相关的快闪点和主题场景,公交系统、苏州河游船及黄浦江轮渡亦将全面融入周同学主题元素。此活动由双方共同招商与营运,为集团至今最大型的一次周同学综合IP、文旅及演唱会的活动。

集团认为,本次与久事文传将在上海开展的合作旨在更加深入探索如何围绕大型主题活动,打造“票根”经济全场景应用,助力城市文旅发展,期望联合打造“文旅商演”多元融合场景:以音乐演出为核心,联动城市文旅地标打卡、商业快闪消费,构建沉浸式文娱消费新生态。深挖与各城市的合作也有助集团开拓周同学的商业价值,从而为集团创造价值。

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