五粮液“杀入”啤酒领域,推出“风火轮”精酿

南方都市报
Aug 07

8月7日,宜宾五粮液仙林生态酒业有限公司在其官微上表示,将于8月15日正式上市一款中式五粮精酿啤酒,命名“风火轮”。风火轮是一款独特添加“五粮”原料突出谷物风味的“中式五粮精酿啤酒”,该产品以时尚环保的覆膜铝罐包装形式呈现,建议零售价为19.5元/罐。对此,白酒分析师肖竹青对南都湾财社记者表示,白酒巨头进军啤酒赛道具备竞争优势,五粮液拥有渠道网络资源、供应链资源、品牌势能和营销团队资源很容易在精酿...

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