国产新贵拯救百年老牌?安踏品牌矩阵蓄力扩张

经济导报
Aug 08

记者 |石潇懿2025年8月,一则“安踏即将完成对美国运动鞋品牌Reebok收购”的消息,在资本市场与消费圈引发震动。数月前,安踏已完成对韩国最大时尚电商平台Musinsa(慕新飒)1.7%股份的投资,以及对德国头部户外品牌Jack Wolfskin(狼爪)的全资收购。若上述传闻属实,这将是安踏今年发起的第三笔收购。作为中国运动鞋服行业的龙头,安踏当前已拥有安踏主品牌、FILA(斐乐)、迪桑特、...

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