啤酒行业未来高端化战役的核心，将是品质根基的强化、消费痛点的精准穿透与长期战略定力的坚持。筑牢品质根基，让每一滴酒经得起考验；精准击穿痛点，让高端价值可感可知；保持战略定力，以系统思维稳步前行——这三重法则，正指引着行业向更醇厚、更可持续的未来进发。文｜宋玥全球“啤酒一哥”百威在中国市场的地位，正在遭遇挑战。百威亚太发布2025年上半年财报，显示中国市场销量下滑8.2%，收入减少9.5%。与此形成...
Source Link啤酒行业未来高端化战役的核心，将是品质根基的强化、消费痛点的精准穿透与长期战略定力的坚持。筑牢品质根基，让每一滴酒经得起考验；精准击穿痛点，让高端价值可感可知；保持战略定力，以系统思维稳步前行——这三重法则，正指引着行业向更醇厚、更可持续的未来进发。文｜宋玥全球“啤酒一哥”百威在中国市场的地位，正在遭遇挑战。百威亚太发布2025年上半年财报，显示中国市场销量下滑8.2%，收入减少9.5%。与此形成...
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