TVB Reports Strong Q2 2025 Performance with 79% Market Share and Robust Digital Growth

Reuters
Aug 05
TVB Reports Strong <a href="https://laohu8.com/S/QTWO">Q2</a> 2025 Performance with 79% Market Share and Robust Digital Growth

Television Broadcasts Ltd. (TVB) has released a business update and unaudited operational information for the three-month period ending June 30, 2025. The company maintained a market-leading position in Hong Kong, achieving a 79% market share of viewership across its terrestrial free-to-air TV channels, including the flagship Jade and 24-hour TVB News channels. The average weekday prime time TV Rating Points for this period stood at 19.8, slightly down from 20.0 in the previous quarter and 20.9 in the same period in 2024. Advertising income from these channels remained firm, with an overall income from advertisers continuing to grow. TVB's digital advertising revenue experienced strong growth, aided by the launch of the myTV Super "TV 3.0" initiative in May 2025. This initiative introduced a new free service tier supported by advertising, leading to significant growth in smart TV free viewers. In mainland China, TVB commenced filming and production of several co-production drama titles, including "The Queen of News 2" and "Mrs. Revenge". Collaborations with strategic partners like Tencent, Huawei, and Shenzhen Media Group have set a strong tone for future revenues in this market. The company's OTT streaming business serves approximately 2 million average monthly active users across all service tiers. Social media presence has also increased, with followers and subscribers growing by over 20% compared to the previous year. Overall, TVB's digital assets, including the myTV Super platform, saw revenue from digital advertising grow by a strong double-digit percentage compared to 2024.

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