四维破局:东风汽车的“V型”转型样本

21世纪经济报道
Aug 07

2023年,一份上市以来的首次亏损“成绩单”,将东风汽车,这家拥有56年历史、营收超千亿的汽车央企,推至转型的十字路口。合资市场收缩与新能源转型投入的双重挤压,折射出传统巨头在产业巨变中的阵痛。仅一年后,局面生变。2024年,东风交出一份逆势上扬的“答卷”:自主品牌销量同比增长35%,新能源汽车销售涨幅达64.4%,经营效益同比改善超72亿元,自主新能源乘用车单车毛利成功转正并提升75%,成功实现...

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