中国空调业2025-2026新冷冻年的竞争已拉开帷幕。作为家电业最大品类,空调正吸引更多玩家,而市场增长在放缓,新冷年价格竞争加剧在所难免,AI技术深度融合、渠道更加扁平也将是趋势。龙头企业正深化生态、新材料布局,应对新的竞争。与两个月前“6.18”年中大促时各家品牌赤裸裸比拼价格不同,8月1日空调业新冷冻年开启以来,各大品牌的发声有点零散,似乎并不完全聚焦。美的空调透露与生态伙伴共建“人车家”...
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