百胜中国,火力全开

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Aug 07

总收入同比增长4%、同店交易量同比增长2%、餐厅利润率同比增长60个基点至16.1%……8月5日,连锁餐饮行业巨头企业百胜中国带来了一份多项数据创新高的二季度成绩单。其中,新增门店336家的速度成了百胜中国体量不断扩大的明确信号。而在此背景下,百胜中国的经营利润仍然同比增长14%至3.04亿美元,更印证着其提效与创新战略的成效。值得注意的是,在肯德基和必胜客两大王牌品牌的带动下,百胜中国在二季度“...

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