据澎湃,8月6日,分众传媒和支付宝在上海举行发布会,共同推出基于电梯场景的“碰一下,抢红包”创新模式。目前,这一模式正在全国包括北上广深等20多座城市的电梯间铺开。“此次战略合作形成完美的O2O闭环,分众百万终端转变为数字化服务点,创造出可量化的线下到线上互动,是分众商业能力的重要升级。” 分众传媒创始人、董事长江南春表示透露,分众传媒目前有300万台终端设备,在过去一个月,已更新40万台终端支持“碰一下,抢红包”,预计今年年底将覆盖到200万台。这也是支付宝“碰一下”首次被引入至电梯场景。借此,分众传媒构建起连接消费者与商业资源的全新交互入口。
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