市场变了,酒店们压力更大了|酒店纵横③

斑马消费
Aug 08, 2025

2024年,国内旅游市场一片火爆,车票、景区一票难求,酒店行业挣钱却越来越难,每房收益、日均房价以及入住率,均呈现全线下降趋势。即便如此,酒店企业的扩张并没有停止。今年以来,4家上市连锁酒店企业均披露了新开酒店计划。当下的市场格局已然形成,华住、锦江双雄争霸,亚朵集团直追首旅酒店。日前,市场传言亚朵集团正在考虑登陆港股,预计募资数亿美元。存量时代,酒店们的压力更大了。酒店们挣钱难了2024年,国内...

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