智通财经APP获悉,中旭未来(09890)涨超3%,截至发稿,涨3.4%,报13.98港元,成交额6710.11万港元。
消息面上,近日,中旭未来旗下江西贪玩信息技术有限公司与杭州天穹互动网络科技有限公司进一步深化业务合作,获得《热血传奇》和《传奇世界》两大经典IP授权,并与恺英网络旗下子公司浙江闲趣互娱网络科技有限公司签署合作协议,正式入驻恺英网络旗下闲趣互娱运营的游戏盒子专区,开设“贪玩游戏”明星专区品牌服,共同开发运营传奇、传世IP生态社区。
据介绍,此次合作不仅是中旭未来(贪玩)与恺英网络长期合作的延伸,更是传奇IP生态的全面升级。贪玩游戏的入驻,将为其庞大的用户群体提供更便捷的内容入口,还将通过签约代言人等整合营销手段,形成"明星IP+游戏产品"的立体化营销方式,为游戏产品提供全方位的推广支持,有效提升产品市场渗透率;同时借助游戏盒子的社区化运营优势,进一步扩大品牌影响力。
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