Peloton Sees Sales Traction With Discounts for Select Groups -- Market Talk

Dow Jones
Aug 08

1344 ET - Peloton's efforts to offer discounts on its fitness equipment to military personnel, health care workers, first responders and educators drove a meaningful impact on first-party sales in the latest quarter, CEO Peter Stern says during a call with analysts. The initiative, launched in May, is part of the company's strategy to grow its member community, he says. Peloton also offered discounted access to app subscriptions to students, who may not have access to its equipment while at college, he says. (kelly.cloonan@wsj.com)

(END) Dow Jones Newswires

August 07, 2025 13:44 ET (17:44 GMT)

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