“金价波动不影响我们专注优化产品。”周大福珠宝集团董事总经理黄绍基面对近一年金价持续高位震荡的行情如是说。2025年,金价高歌猛进,黄金品牌近身博弈:头部黄金品牌为创新想破头,中小品牌受高金价挤压,陷入同质化竞争。消费端呈现“K型分化”——高端定制与轻奢时尚主导市场,年轻群体推动黄金从“保值刚需”转向“社交货币”。这些都导致黄金品牌的日子过得不如往年舒服。当黄金褪去硬通货外衣,唯有赋予其文化符号...
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