安踏李宁特步,集体撞上“中年墙”

创业邦
Aug 07

来源丨锦缎研究院(ID:jinduan006)作者丨海星图源丨Midjourney中国运动品牌正集体失速。先看三组数据:1.我国运动鞋的渗透率达到50%左右,与美国、日本已基本相当。随之而来的是2024年国内运动鞋服市场同比增长仅5.9%至4100亿元,,彻底告别过去10年的中高双位数增长——>全民运动红利期结束。2.2021-2023年,由于新疆棉事件国产品牌份额快速提升。耐克、阿迪分别掉到...

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