Bath & Body Works将在约600家校园商店内开设门市

格隆汇
Aug 07

专业零售商Bath & Body Works表示,已与Barnes & Noble和Follett Corp等书店经营者达成协议,将在约600家校园商店内开设门市,销售Mahogany Teakwood和Champagne Toast等热门香水。 公司又指,可能会精简产品线,专注于最畅销的产品,并提升其数码影响力。目前营销支出占其总收入3%至4%。

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