创新消费力 | 美团拼好饭:餐饮江湖里的新生态密码

北京商报
Aug 08

当石家庄幸福大锅菜的三口大铁锅在正午的阳光下冒起热气时,老板史建龙正盯着手机屏幕上不断跳动的订单提示——6.9元一份的“标准大锅菜+馒头2个+自制泡菜”套餐,又被附近写字楼的年轻人拼走了20单。三年前,受环境变化和竞争加剧影响,这家小店面临着经营压力;如今,仅拼好饭渠道就贡献了5000单/月的增量。  这样的故事正在全国无数餐饮门店上演:临沂朝阳糁馆的6块多糁汤套餐,让经营23年的老店每月多赚...

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