大行评级|花旗:康师傅市场份额流失堪忧 予其“沽售”评级及目标价10.1港元

格隆汇
Aug 12, 2025

花旗发表研报指,康师傅上半年集团销售按年降3%,远逊于统一按年增11%,并显著落后于管理层25年全年指引;核心息税前利润(EBIT)按年增13%,显著低于统一企业按年增长37%,康师傅在饮料及面食业务的销售表现均大幅落后统一。康师傅持续疲弱的收入表现与连续市场份额流失一直是该行的结构性担忧。花旗对康师傅的目标价为10.1港元,评级“沽售”。 花旗在中国食品饮料领域的偏好顺序不变,农夫山泉、统一并列首选,最后为康师傅。在消费品领域,花旗继续偏好可持续增长模式,即稳健的收入增长与正向经营杠杆下的利润率扩张,而非通过激进的平均售价上调(如康师傅在2024年所进行)实现的疲弱收入增长与毛利率扩张。

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