来源:深蓝财经撰文丨凌霄泡泡玛特泰国旗舰店“撞脸”名创优品门店的争议持续发酵,今日更有网络传闻称,名创优品疑似以每条300元价格招募“水军”进行相关话题炒作。随着聊天截图流传,业内外的关注焦点也迅速聚集到这两家公司身上。作为传统“10元店”起家的名创优品,虽积极转型IP经济并加速海外扩张,但一季度实现增收不增利,有点“老牌玩家正面临转型阵痛”的味道;而以自主IP和盲盒潮玩为核心的泡泡玛特,则凭借...
Source Link来源:深蓝财经撰文丨凌霄泡泡玛特泰国旗舰店“撞脸”名创优品门店的争议持续发酵,今日更有网络传闻称,名创优品疑似以每条300元价格招募“水军”进行相关话题炒作。随着聊天截图流传,业内外的关注焦点也迅速聚集到这两家公司身上。作为传统“10元店”起家的名创优品,虽积极转型IP经济并加速海外扩张,但一季度实现增收不增利,有点“老牌玩家正面临转型阵痛”的味道;而以自主IP和盲盒潮玩为核心的泡泡玛特,则凭借...
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