截至目前，四大头部日妆集团——资生堂、花王、POLA、高丝均发布了2025年上半年的财务报告。从销售额方面看，上半年花王和高丝销售额实现不同幅度的增长，资生堂和POLA的销售额则出现下滑。值得注意的是，北京商报记者对比发现，高丝成为四家中唯一一家营业利润下滑的企业。从地区来看，本土日本市场的增长成为普遍性，而海外市场难守也成为四大日妆巨头的共同点。为破解海外市场下滑情况，四大日妆巨头选择加码高端化...
Source Link截至目前，四大头部日妆集团——资生堂、花王、POLA、高丝均发布了2025年上半年的财务报告。从销售额方面看，上半年花王和高丝销售额实现不同幅度的增长，资生堂和POLA的销售额则出现下滑。值得注意的是，北京商报记者对比发现，高丝成为四家中唯一一家营业利润下滑的企业。从地区来看，本土日本市场的增长成为普遍性，而海外市场难守也成为四大日妆巨头的共同点。为破解海外市场下滑情况，四大日妆巨头选择加码高端化...
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