自营店定价偏高、为外卖平台引流,快手多元扩张能否突破增长瓶颈

新刊财经
Aug 12

快手在电商和本地生活服务领域的多元化布局,虽展现其持续扩展业务的战略决心,但也暴露高定价策略、流量红利减弱等挑战。尽管平台不断尝试通过自营旗舰店和外卖业务等创新举措吸引用户,然而价格竞争力不足、市场份额拓展难度加大,依旧是其亟待解决的问题。近期,快手科技(股票简称:快手-W,股票代码:01024.HK)旗下的快手App悄然上线了其官方自营旗舰店。通过查阅该店铺的资质证明文件,发现其营业执照主体为...

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