国产运动品牌对儿童鞋服的争夺愈发激烈。8月10日,特步少年在清华大学举办活动,正式推出成长鞋系列。“特步近些年强调聚焦,‘品类即品牌’,要在鞋这个品类里树立心智。特步少年这次推出成长鞋,也是延续了这一思路。”一位特步员工告诉《财经天下》。据悉,该款成长鞋基于科研数据,对楦、跟、垫进行了针对性设计。具体而言,鞋款采用宽楦设计,通过预留充足的脚趾活动空间,减少运动束缚。此外,通过环抱锁定跟骨,有助于...
Source Link国产运动品牌对儿童鞋服的争夺愈发激烈。8月10日,特步少年在清华大学举办活动,正式推出成长鞋系列。“特步近些年强调聚焦,‘品类即品牌’,要在鞋这个品类里树立心智。特步少年这次推出成长鞋,也是延续了这一思路。”一位特步员工告诉《财经天下》。据悉,该款成长鞋基于科研数据,对楦、跟、垫进行了针对性设计。具体而言,鞋款采用宽楦设计,通过预留充足的脚趾活动空间,减少运动束缚。此外,通过环抱锁定跟骨,有助于...
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