8月6日,统一企业中国控股有限公司(以下简称“统一”)交出了一份创纪录的半年报:营收创同期历史新高,净利润同比大幅增长。财报中的那句“为消费者提供丰富的情绪价值”,揭示了统一增长的核心密码:从“汤达人”迷你杯对碎片化需求的捕捉,到“统一冰红茶”跨界可乐的大胆创新;从“统一绿茶”公益活动的温暖链接,到“爱夸”雪山秘境体验的空间叙事……统一正将战场从货架转移到生活场景,从功能满足升级到情绪共鸣。在...
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