两大啤酒巨头发财报 成也“高端”败也“高端”?

中国商报网
Aug 11

中国商报(记者 周子荑 文/图)日前,燕京啤酒和百威亚太两大啤酒巨头发布了上半年财报。值得一提的是,燕京啤酒业绩大涨,净利润增幅超四成,背后高端啤酒发力贡献不少。而百威亚太一直定位高端,部分消费场景缺失导致其业绩大降,净利润下滑超两成。啤酒巨头成也“高端”败也“高端”,背后反映了什么问题?超市售卖的啤酒产品。两大啤酒巨头业绩“一冰一火”财报数据显示,今年上半年,燕京啤酒实现营收85.58亿元,同比...

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