88元/瓶!百亿白酒老炮押注“天价”啤酒!吴向东也来“教育消费者”了?

上市之家
Aug 11

将上市之家设为“星标⭐”,第一时间收获最新推送88元/瓶,单瓶375ml,对于普通消费者日常购买的几元一瓶的“大绿棒子”而言,已经是“天价”了。在整个消费市场下沉的背景下,一款啤酒如此定价究竟想要卖给谁?难道也想学百果园余惠勇来“教育市场”吗?在白酒主业遭遇滑铁卢的背景下,珍酒李渡试图通过高端啤酒“牛市”打开第二增长曲线。正式推出旗下首款高端精酿啤酒产品“牛市News”,牛市啤酒采用375毫升铝瓶...

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