“震虎价”风波后,京东养车50亿补贴定名“震骨价”

市场资讯
Aug 11

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(来源:三言科技)

8月11日,京东养车宣布全网征名结果揭晓:京东养车50亿补贴更名震骨价,口号为“低价震骨,补贴不“唬””。此次更名源于此前的“震虎价”引发的纠纷。2024年1月,途虎以不正当竞争为由起诉京东养车,认为“震虎价”对其商誉造成影响并要求赔偿500万元,途虎称京东养车在多平台对其价格进行虚假贬损描述,属商业诋毁。8月4日,京东汽车发布声明,称上海知识产权法院认定其涉及“震虎价”宣传的相关行为构成不正当竞争,并特此声明以消除影响。

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