《港湾商业观察》李镭从此前传出的20多元工作餐,到近期部分城市上线的自助小火锅“举高高”,海底捞似乎正在进行一场自我变革,即除了消费者最为熟悉的自身品牌外,往更多元消费价格上去突破。很大程度上,海底捞的试验可能也是为了应对当前的社会需求,如果中高端人均消费过百受经济影响越发明显的话,那么推出更多低价产品,显然是必要措施。今年7月,海底捞动作频频,先是在长沙、南京、宁波等地开设“举高高自助小火锅”,...
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