Charter Communications and tvbeat Partner to Launch Programmatic Linear TV Ad Solution in U.S

Reuters

Aug 12

Charter Communications and tvbeat Partner to Launch Programmatic Linear TV Ad Solution in U.S

Charter Communications Inc. has announced a partnership between tvbeat and Spectrum Reach to introduce a programmatic linear TV solution in the U.S. market. This collaboration aims to integrate tvbeat's advanced programmatic capabilities into linear TV advertising, enabling digital advertisers to seamlessly access traditional TV ad inventory with the precision of Connected TV $(CTV)$. By allowing automated, data-driven ad purchases, the new offering simplifies the ad-buying process, making it similar to purchasing ads for online streaming services. This innovation not only streamlines operations for advertisers but also ensures cost-effectiveness by charging only when ads reach the target audience, complemented by detailed performance reports. Spectrum Reach becomes the first U.S. Multichannel Video Programming Distributor to execute such campaigns, marking a significant advancement in the TV advertising landscape.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Charter Communications Inc. published the original content used to generate this news brief on August 12, 2025, and is solely responsible for the information contained therein.

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

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This collaboration aims to integrate tvbeat's advanced programmatic capabilities into linear TV advertising, enabling digital advertisers to seamlessly access traditional TV ad inventory with the precision of Connected TV $(CTV)$. By allowing automated, data-driven ad purchases, the new offering simplifies the ad-buying process, making it similar to purchasing ads for online streaming services. This innovation not only streamlines operations for advertisers but also ensures cost-effectiveness by charging only when ads reach the target audience, complemented by detailed performance reports. Spectrum Reach becomes the first U.S. Multichannel Video Programming Distributor to execute such campaigns, marking a significant advancement in the TV advertising landscape.\n      \n\nDisclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Charter Communications Inc. published the original content used to generate this news brief on August 12, 2025, and is solely responsible for the information contained therein.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"corporation","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}