BUZZ-TKO Group up, Paramount Skydance down after $7.7 bln US rights deal for UFC

Reuters

Aug 11, 2025

BUZZ-TKO Group up, Paramount Skydance down after $7.7 bln US rights deal for UFC

Updates

** Shares of live entertainment company TKO Group TKO.N, which owns UFC jump 7.3% to $175.3

** TKO on track for its biggest one-day gain since March 2024, if gains hold

** Starting in 2026, Skydance-owned Paramount PSKY.O will become the exclusive U.S. home of UFC under a seven-year rights deal valued at around $7.7 bln

** PSKY will exclusively distribute UFC's full slate of 13 marquee numbered events and 30 Fight Nights via its direct-to-consumer streaming platform, Paramount+, with select numbered events to be simulcast on CBS

** "Even with this blockbuster deal, TKO retains key international rights and gains a valuable 2 minutes of ad inventory per hour," Jefferies analysts say

** PSKY down 1.1% to $10.4 after gaining about 1.5% earlier in the day

** Including sessions' moves, TKO up more than 23% YTD, PSKY flat

(Reporting by Harshita Mary Varghese and Shashwat Chauhan in Bengaluru)

((HarshitaMary.Varghese@thomsonreuters.com))

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23:21</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<html xmlns=\"http://www.w3.org/1999/xhtml\"><head><title>BUZZ-TKO Group up, Paramount Skydance down after $7.7 bln US rights deal for UFC</title></head><body><p>Updates</p><p>\n<span>** Shares of live entertainment company TKO Group <span>TKO.N</span>, which owns UFC jump 7.3% to $175.3</span>\n</p><p>\n<span>** TKO on track for its biggest one-day gain since March 2024, if gains hold </span>\n</p><p>** Starting in 2026, <span>Skydance-owned Paramount <span>PSKY.O</span> </span><span>will become</span> the exclusive U.S. home of <span>UFC under </span>a seven-year rights deal valued at around $7.7 b<span>ln</span></p><p>*<span>* PSKY </span>will exclusively distribute UFC's full slate of 13 marquee numbered events and 30 Fight Nights via its direct-to-consumer streaming platform, Paramount+, with select numbered events to be simulcast on CBS</p><p>*<span>* \"Even with this blockbuster deal, TKO retains key international 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US rights deal for UFCUpdates\n** Shares of live entertainment company TKO Group TKO.N, which owns UFC jump 7.3% to $175.3\n\n** TKO on track for its biggest one-day gain since March 2024, if gains hold \n** Starting in 2026, Skydance-owned Paramount PSKY.O will become the exclusive U.S. home of UFC under a seven-year rights deal valued at around $7.7 bln** PSKY will exclusively distribute UFC's full slate of 13 marquee numbered events and 30 Fight Nights via its direct-to-consumer streaming platform, Paramount+, with select numbered events to be simulcast on CBS** \"Even with this blockbuster deal, TKO retains key international rights and gains a valuable 2 minutes of ad inventory per hour,\" Jefferies analysts say \n** PSKY down 1.1% to $10.4 after gaining about 1.5% earlier in the day \n\n** Including sessions' moves, TKO up more than 23% YTD, PSKY flat \n (Reporting by Harshita Mary Varghese and Shashwat Chauhan in Bengaluru) 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