Grove Collaborative Holdings Inc., an online destination for eco-friendly household essentials, has announced a partnership with Novi to enhance the verification of product claims across its marketplace. This collaboration aims to strengthen Grove's leadership in ingredient transparency and commitment to excluding harsh chemicals from everyday products. Novi's platform will provide third-party validation for various claims, such as "Made in USA," "plastic-free," and "cruelty-free," across different categories. This partnership marks a significant industry shift towards prioritizing consumer trust through comprehensive verification, allowing Grove to streamline processes and ensure all products meet high standards for effectiveness, health, and sustainability.
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