引言:IP 产业是一个上限很高,但企业成功难度也很大的产业,我们希望从泡泡玛特发展复盘中总结出形象型IP 商业价值规律以及IP 企业成长经验。我们认为泡泡玛特对国内IP 产业的影响可能比市场想象的更加深远:公司验证了国内IP 企业依靠国内强大供应链+优质运营的形象型IP 打开全球市场的可能性。我们认为市场低估了形象型IP 的商业价值和公司长线运营能力。区别于市场的观点,我们认为IP 商业价值与其...
Source Link引言:IP 产业是一个上限很高,但企业成功难度也很大的产业,我们希望从泡泡玛特发展复盘中总结出形象型IP 商业价值规律以及IP 企业成长经验。我们认为泡泡玛特对国内IP 产业的影响可能比市场想象的更加深远:公司验证了国内IP 企业依靠国内强大供应链+优质运营的形象型IP 打开全球市场的可能性。我们认为市场低估了形象型IP 的商业价值和公司长线运营能力。区别于市场的观点,我们认为IP 商业价值与其...
Source LinkDisclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.