导语:从排队抢购到资本撤离,加拿大鹅究竟经历了什么?2018年冬季,北京三里屯的加拿大鹅(Canada Goose)中国首店开业,数百米长的队伍从太古里北区一路排到工体北路,人们裹着厚外套跺着脚,只为抢购标价近万元的"远征系列"羽绒服。三天内,所有热门型号被抢购一空。这一幕,成为加拿大鹅在中国市场高光时刻的缩影。然而七年后的今天,这个曾经让中产阶层趋之若鹜的奢侈羽绒服品牌,正经历着前所未有的寒冬。...
Source Link导语:从排队抢购到资本撤离,加拿大鹅究竟经历了什么?2018年冬季,北京三里屯的加拿大鹅(Canada Goose)中国首店开业,数百米长的队伍从太古里北区一路排到工体北路,人们裹着厚外套跺着脚,只为抢购标价近万元的"远征系列"羽绒服。三天内,所有热门型号被抢购一空。这一幕,成为加拿大鹅在中国市场高光时刻的缩影。然而七年后的今天,这个曾经让中产阶层趋之若鹜的奢侈羽绒服品牌,正经历着前所未有的寒冬。...
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