美护行业：7 月抖音美妆GMV 同比增长31.7%，韩束连续7 个月位居抖音美妆品牌榜首。2025 年7 月，抖音美妆类目GMV 为150 亿-200 亿元，同比增长31.7%，环比下降17.5%。价格带方面，一方面200 元以下产品GMV 占比达68.1%，较6月进一步提升，另一方面600 元以上产品GMV 占比略微下滑，但仍保持较高销售额，反映抖音美妆呈价格段下沉及高端消费并存的双线格局；品牌...
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