受消费升级需求释放及全国家电“以旧换新”政策持续推动，2025年洗衣机市场呈现稳步增长态势。据GfK中怡康1—7月数据显示，洗衣机行业销售量、销售额均同比上涨。其中，海尔洗衣机单品牌线下份额达34.4%，线上份额达27.6%，均居行业第一。究其背后原因，离不开海尔洗衣机对用户痛点的精准解决。近年来，多筒洗衣机因其分区洗护的优势，受到消费者青睐，成为众多家庭选购洗衣机的首选品类。不过，大家也许不知道...
Source Link受消费升级需求释放及全国家电“以旧换新”政策持续推动，2025年洗衣机市场呈现稳步增长态势。据GfK中怡康1—7月数据显示，洗衣机行业销售量、销售额均同比上涨。其中，海尔洗衣机单品牌线下份额达34.4%，线上份额达27.6%，均居行业第一。究其背后原因，离不开海尔洗衣机对用户痛点的精准解决。近年来，多筒洗衣机因其分区洗护的优势，受到消费者青睐，成为众多家庭选购洗衣机的首选品类。不过，大家也许不知道...
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