东吴证券研报指出，贵州茅台25H1实现总营收910.9亿元，同比+9.2%；归母净利454.0亿元，同比+8.9%。25Q2归母净利185.6亿元，同比+5.2%。茅台酒保持节奏稳定，系列酒Q2边际降速。努力求变，推进供给侧转型调整，强化产品适配与渠道触达。在集团十四五目标下，2025年公司规划收入同增9%，主要通过优化产品及渠道配称以挖掘收入增量。渠道端，当前茅台已确立完善自营体系+社会经销体系共10类渠道的多元化生态，自营体系将加强统筹平衡协调作用，社会经销体系则旨在发挥触达广、触达精准、转化有效的优势，预计扩张潜力有望显现。参考2025年经营目标及当前茅台销售反馈，我们维持2025年归母净利预测为932亿元，略微调整2026~27年归母净利预测为965、1030亿元（前值1009、1103亿元），同比+8%、+4%、+7%，当前市值对应PE为19、19、18x，维持“买入”评级。
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