阿里会员体系为何深度重组?即时零售大战倒逼大消费业务协同

南方都市报
Aug 14

在外卖补贴大战的推波助澜下,茶饮业“秋天第一杯奶茶”的效应再度放大。立秋前后,淘宝闪购的日订单量连续三天超过了1亿单。有媒体统计,8月8日和8月9日,这两天淘宝闪购的日订单量份额首次超过了美团。在此之前,阿里对生态资源刚刚进行了一次深度重组与效率革新,他们在提出构建大消费平台后,深度整合饿了么、飞猪、盒马等内部资源,并打通了电商、外卖与出行的会员体系。业内人士认为,阿里近期的一连串动作可以说是从“...

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