黑色家电周报:运动相机风口已至 国货强势崛起

财通证券
Aug 14

随着科技进步及消费者需求日益多样化,运动相机市场逐渐展现出其独特的活力和发展潜力:华经情报网数据显示,全球运动相机零售市场规模2017 年 - 2024 年CAGR 为15.1%,保持稳步增长态势;全球运动相机出货量2017 - 2024 年CAGR 为17.6%,量增略快于额增。在产品同质化较高的背景下,亲民的价格成为解锁大规模市场的关键:手持智能摄像机市场因产品同质化严重而对价格极度敏感。当...

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