Willamette Valley Vineyards, Inc. $(WVVI)$ reported a decrease in sales revenue and net income for the second quarter of 2025. Sales revenue for the three months ended June 30, 2025, totaled $10.2 million, a decline of 1.3% from $10.3 million in the same period of 2024. This decrease was attributed to a drop in direct sales by $223,199, partially counterbalanced by a $86,604 increase in sales through distributors. Gross profit for the quarter was $6.2 million, down 3.9% from $6.5 million in the previous year. Selling, general, and administrative expenses fell by 2.0% to $5.8 million, primarily due to a reduction in selling and marketing expenses. Net income for the period was $92,795, a significant decrease of 52.7% from $195,978 in the same quarter of the previous year. Despite the financial challenges, the company's management, led by new CEO Mike Osborn, is focused on enhancing wholesale distribution and sales. The brand's reputation remains strong, with high wine reviews and recognition as the highest rated Tasting Room by USA Today readers for the second consecutive year.
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