平安证券研报指出，贵州茅台1H25实现营业总收入911亿元，同比+9.2%；归母净利454亿元，同比+8.9%；2Q25实现营业总收入397亿元，同比+7.3%；归母净利186亿元，同比+5.2%。茅台酒稳健增长，直销快速放量。费用投入有所增加，盈利能力同比略回落。2Q25毛利率90.4%（毛利/营业收入），同比-0.3pct。2Q25销售/管理费用率分别为4.5%/4.5%，同比+0.5/-0.3pct，认为销售费用率提升系公司加大市场投入所致。考虑消费整体压力，该行下调公司2025-27年归母净利预测至939/989/1037亿元（原值：948/1034/1116亿元）。展望未来，公司在手工具充足，渠道改革持续推进，依然维持“推荐”评级。
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