大行评级|花旗:上调阅文集团目标价至38港元 中期业绩略胜于预期

格隆汇
Aug 13, 2025

花旗发表研究报告指,阅文集团上半年业绩略胜于预期,主要受惠于授权业务增长、短剧表现稳健及IP商品化进展,令非新丽传媒(NCM)业务利润增长较预期强劲,而NCM业务则因缺乏重大内容发布而录得亏损。踏入下半年,花旗预计阅文集团的IP商品化将继续取得进展;受惠于独特IP及与作者合作,短剧增长势头将会持续;如果NCM按计划发行内容,预期NCM业务今年的盈利贡献为2.43亿元。该行认为,撇除NCM的内容发行时间表可能存在不确定性,公司的盈利增长轨迹较为明确,将目标价由37.4港元上调至38港元,相当于2026年预测市盈率23倍,维持“买入”评级。

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