Canalys研报指出，受关税不确定性持续影响，2025年第二季度东南亚智能手机市场同比下降1%，出货量为2500万台。 小米凭借Redmi系列销量及渠道覆盖面的扩张，时隔四年首次重夺榜首，出货量达470万台，市场份额19%，同比增长8%。 传音以450万台出货量位居第二，市场份额18%，在入门机型组合新品发布的带动下，同比大增17%。 三星以430万台出货量排名第三，市场份额17%，同比下降3%，但在越南和新加坡等市场，其5G机型的需求增长，主要受益于GalaxyA065G和A165G机型价值主张的改善。 受入门级市场竞争加剧影响，OPPO(不含一加)排名第四，出货量350万台，市场份额14%，同比下降19%。vivo以280万台出货量位列第五。
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