Starco Brands Inc. has released its financial results for the second quarter of 2025. The company reported net revenue of $11.0 million, down from $15.0 million in the same quarter of 2024. This decline was attributed to the intentional optimization of Starco Brands' portfolio, which included exiting unprofitable SKUs and specific retail channels. Gross profit for the quarter stood at $4.4 million, compared to $5.7 million in the previous year's second quarter. The net income for the quarter showed a loss of $1.85 million, an improvement from the $11.56 million loss in the second quarter of 2024. Adjusted EBITDA also improved, with a reduction in the loss to $0.22 million from a loss of $1.25 million year-over-year for the second quarter. Marketing, General and Administrative expenses decreased to $3.2 million, or 29% of reported net revenue, down from $4.5 million or 30% of reported net revenue in the same period last year. This was achieved through workforce optimization and strategic exits from underperforming retail channels. Looking ahead, the company anticipates the completion of the merger with The Starco Group by the end of 2025, which is expected to enhance scale and vertical integration, unlocking synergies and growth opportunities. The company is well-positioned to capitalize on its momentum as it enters the high-selling season in the second half of 2025.