智通财经APP获悉，珍酒李渡(06979)再涨超5%，截至发稿，涨5.1%，报9.07港元，成交额2.28亿港元。
消息面上，6月，珍酒李渡重磅推出战略级大单品“大珍·珍酒”，电商平台到手价888元/瓶。这款产品定位高端，旨在填补“珍十五”和“珍三十”之间的价格空白。此外，今年8月，公司正式推出旗下首款名为“牛市News”的高端精酿啤酒产品。零售定价88元/瓶，宣告珍酒李渡正式进军啤酒领域。
中信建投指出，公司6月发布战略新品大珍，站位空缺价位带，主打真实年份市场反馈良好，预计下半年贡献收入。此外，公司即将发布高端啤酒品牌“牛市”，拓展品类边界。方正证券指出，董事长吴向东表示今年绝大部分的预算开支都将向“大珍”倾斜，在顶层资源聚焦下，预计下半年大珍渠道推力有望延续。
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