据蓝鲸新闻，8月8日，贵州茅台i茅台平台上推出了（五星商标上市70周年纪念），以7000元/瓶价格开售，限量25568瓶。记者调查发现，该产品在闲鱼、小红书等平台二手价在9000-15000元/瓶，特殊日期编码酒款更被炒至10万元天价，较发行价暴涨超1300%。一位酒商对记者表示，现在万元挂牌更多是试探市场，真实成交还不好讲。“纪念酒流通需要特定藏家接盘，普通消费者根本不会为编码溢价买单，我们的客户并不一定会购买。当前炒作逻辑与早年生肖茅台如出一辙，2017年鸡茅最高炒到8000元，现在跌回2500元。”
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